Marketers are spoiled for choice in terms of content curation and sharing software. This software space is stuffed with platforms which allow you to search through content, filter noise, and analyze the impact of your social shares.
Marketers love BuzzSumo, and even for good reason. It provides content research, social listening, influencer sourcing, and link research multi functional place, and lots of this information is free – to a degree. As soon as your business needs something more or distinct from what BuzzSumo offers, it’s time consider alternatives.
We’ve gathered a list of the most effective BuzzSumo alternatives for a variety of different use cases. Each of these tools provides some sort of “trending content,” feature, but that’s really where the similarities end. When you’re done skimming 14 different social channels for viral content, do your team a big favor and check out these options.
EpicBeat is made to curate content, find influencers, and perform social listening tasks. The interface has plenty of features, but continues to be an easy task to learn, with filters, charts, and graphs to assist you organize your results. Since it’s mainly a content curation tool, EpicBeat’s focus is finding great content and sharing it directly by your site. It offers integrations for social listening across most platforms, although only Twitter is available in the free level.
The free version also limits one to content up to and including month old, however, if that’s everything required, it’s free forever. At the premium level, subscribers can look at content lists as old as one year. The website offers built-in sharing and engagement stats for every single content asset, so that you can find by far the most viral content and share it on your own platform.
EpicBeat content dashboard
From the same company that owns EpicBeat, EpicTrack is an enterprise-level content sharing platform for your data-driven marketer. This application is a buzzsumo alternatives, but much more powerful with the addition of in-depth analytics regarding how content affects your profits. By combining your content aggregation and sharing with site visit data, EpicTrack shows specific ROI for each part of shared content. Which means you can track the immediate negative effects of each post in the same platform that you first discovered or scheduled the share.
In addition to offering you an all-in-one tool, EpicTrack dives deeper with Sentiment Analysis and Mention Analytics, both of which are created to enable you to gauge reader feedback. Sentiment Analysis lets you know the tone of comments and shares, so you can react quickly to feedback from customers (both good and bad) without searching through every mention by hand. Mention Analytics tracks your content authors and filters customer response for you personally.
EpicTrack content analysis dashboard
Feedly helps users filter text from feeds, blogs, and web-based magazines in accordance with the topics and publications you specify. Which could be useful if you’re trying to find relevant third-party content to share with you – or, heck, just read – each and every day. Although Feedly is constructed on the Rich Site Summary (RSS) model, it goes beyond the standard RSS feed with sharing, suggestions, and over 200 application integrations. Every piece of content articles are stripped to its basic text and pictures, filtering out ad noise and sign-up interruptions, making reading on Feedly a soothing experience.
Feedly’s keyword and social listening functionality is powered by Google Alerts, nevertheless the app integration enables you to construct your keyword and mention notifications into your existing content feed. The vast number of app integrations means sharing pertinent happy with your team or audience is easy. Feedly doesn’t provide much when it comes to analytics on existing or shared content, although the stripped-down feel, mobile app, and easy content discovery tools turn this into a great tool for marketers dedicated to reading and sharing.
Feedly mobile content views
Oktopost is made specially for marketers and social networking managers within the B2B space. Together with content discovery formats, your team can connect existing RSS feeds to keep track of your most valuable types of new content. Automation helps streamline your posts sharing by scheduling posts across social platforms and services. In addition they give you a browser extension for quick scheduling and sharing.
Because they’re B2B focused, Oktopost integrates website analytics straight into their platform to assist marketers look at the impact of the content. Additionally, it integrates with existing CRM and marketing automation platforms including SalesForce, HubSpot, and Marketo. Oktopost builds custom pricing packages tailored to the organization’s needs.
Oktopost social curation dashboard
Since the name suggests, Sprout Social can be a social media marketing-focused content curation and sharing tool for marketers. The combination of discovery and publication capabilities with customer satisfaction and lead tracking makes this a strong tool for smaller businesses and companies with higher social engagement. Analytics and reporting features complete the platform, allowing marketers to prove successful campaigns and show measurable results to stakeholders.
Sprout Social’s strength is in its customer-focused integrations. Direct messages through your social channels are routed on the dashboard, where any authorized users can respond without switching between a number of accounts. You can even use the Monitoring feature to follow mentions having a sales focus. Sprout Social offers single user, team, and enterprise editions.
SproutSocial content trends dashboard
The Ahrefs platform is great for marketers and social websites managers who wish to improve backlinks and relative SEO while tracking content and mentions. Ahrefs crawls over 4 billion links daily, which is useful when your strategy relies heavily on building links. While those crawlers are out scouring the world wide web for links, they’re also in a position to curate plenty of brand- and keyword-related content for your personal team to share with you. Every post includes interaction, keyword, backlink, and ranking metrics.
Unlike most of the platforms about this list, Ahrefs doesn’t integrate with social channels to directly share or publish content. Just what it lacks in sharing capabilities the software makes up for in analytics. Ahrefs is perfect for content managers and SEOs enthusiastic about how content and backlinking affects overall site and landing page rankings, but might be confusing at a lower price experienced users.
Ahrefs content analytics dashboard
When you’re ready for an alternative choice to BuzzSumo, you may either monitor the success of your social posts by searching through channels and switching from platform to platform, or you can save time and move to a social networking platform that will it all.