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Digital marketing is undoubtedly an umbrella term for all your website marketing efforts. Businesses leverage digital channels including Internet search, social media marketing, email, and their websites in order to connect using their current and potential customers.

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It is an umbrella term for all of your internet marketing efforts. Businesses leverage digital channels like Internet search, social media, email, and their websites to connect with their current and prospective customers.

Out of your website itself to the online branding assets — digital advertising, e-mail marketing, online brochures, and beyond — there’s an enormous spectrum of tactics and assets that come under the umbrella of digital marketing. As well as the best digital marketers have a clear picture of methods each asset or tactic supports their overarching goals.