Internet marketing constantly evolves, offering you new strategies to attract your target market and convert them into sales and revenue.
While there are actually search engine optimization and email marketing continues to generate results, new trends can’t be prevented. Listed here are four that you need to pay attention to this coming year — this is when you are going to find a large proportion of consumer attention.
Influencer marketing can deliver the highest return when stacked facing other forms of online marketing agency, which is the reason I founded an additional agency that focuses solely on influencer marketing. Some brands have built multi-million dollar companies using influencer marketing exclusively.
The price went over the top over the past couple years to secure the expertise of highly desirable social influencers. And never every brand can pay for to pay for a Kardashian over six-figures for the social plug. This can be one reason why micro-influencers have grown to be increasingly popular — that and they work well.
Finding micro-influencers with smaller followings that align along with your brand can deliver amazing results. They can be less expensive the big names and their engagement is genuine. I actually have had the opportunity to evaluate plenty of data through my agency and multiple micro-influencers always outperform just one big name post. Rather than attempting to hit a property run and striking out, hit singles and doubles. In the end, you will experience a lot better results.
2. Live video
Some early adapters dabbled with live video streaming just last year, but this is basically the year it’s gonna become part of everyone’s online marketing strategy. Platforms like Facebook Live and Instagram Live Video permit you to reach your client base in a way that’s very personal and raw.
You will find no fancy video edits — your audience gets to have a peek inside and see the true you. There are numerous approaches to take advantage of this to create buzz. Broadcasting from special events, in-store sales, etc. The chance is definitely endless, specifically for personal branding.
It’s gonna take some testing and tweaking to determine what live approach your audience will best respond to. Start testing now before the competition masters live video — don’t get left at night.
Related: The Most Notable 9 Social Websites Strategists to look at In 2017
3. Paid social media marketing
The organic reach brands experienced in the past of Facebook and Instagram is gone, and this needs to be no great surprise. These social media sites make their cash via advertisements — in order to make use of their reach and audience you must bust out the wallet. Pay to experience, baby!
I like when business owners complain to me about diminishing organic reaches. Social networking sites are businesses — they exist to make money — piles of this.
I recommend starting small and learning the the inner workings, before dumping large sums of money into paid social networking promotion. Facebook ads, for instance, can deliver incredible reach in a really low cost, if you have your campaign properly optimized. It can take time for you to master Facebook ads — and there is no better education than jumping in and learning through hands-on experience.
Related: 6 Tools To Turbocharge Your Articles Marketing in 2017
4. AI (Artificial Intelligence) chat bots
Investment in artificial intelligence is expected to triple in 2017 as outlined by Forrester research.
Brands are tapping into the potential of machine learning, with Facebook at the forefront together with the roll-out from news feed ads that open directly into Messenger chats and hybrid products like Google Allo, a wise messaging app with an integrated AI assistant.
This gives you the ability to go from mass targeting to 1-to-one conversations. Imagine being able to start up a conversation having a potential consumer instead of keep these things 75dexlpky aimed at your website and hope they submit a form or buy something? There is a great deal potential here and it’s brand new — you will get a massive advantage over the competitors should you be a young adapter.